A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”. A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). Blogs use a conversational style of documentation. Often blogs focus on a particular “area of interest”, such as Washington, D.C.’s political goings-on. Some blogs discuss personal experiences.’
Bloggers are basically content providers who provide different kind of information they have free of cost. They don’t charge any subscription or fee for the content they are offering to reader or downloader. Then how do they make money?
Their revenue model for the bloggers is advertisement revenue model. They attract readers towards their blog by providing them content of their blog and place the ads of different advertisers and as someone hits their blog their page rank increases and the revenue generates. The most popular advertisers are Google ad sense program and Yahoo advertisement program. To earn handsomely from a blog you need huge traffic on your particular blog and it take time and considerable effort to attract readers to a blog. Some people maintain personal or amateur blog; the purpose of which is not to make money but to share something or building a personal diary.
The benefits of owning a blog are that you may earn handsomely through the blog and be self employed. Beside the cost to own, maintain and run a blog is very much low. The blog provider provides you software which you may download from their website free of cost and that software provides you graphical user interface through which you can update or submit posts without having knowledge or experience of html, xml, php or other programming languages which are used to build a websites. The popular blog providers are www.blogpost.com and www.wordpress.com. Moreover, a blog has more search engine visibility and preference. You enter a post and it can be seen in a search engine just in some hours. People may share their experiences and build a community through blogs. The reader or user may post his comments on the content provided thus the blog provides two ways communications letting the blogger know how much he is successful in meeting the requirements and needs of the reader or visitor. The visitor may ask for some information through this channel.
There are certain demerits of blogging that you need considerable time (at least one year) to build traffic and stream of income and the blog must be updated regularly within the shortest possible time spam. There are piracy and copyright issues which the bloggers often violate and provide content which is copyright protected or just copy the content of others. Blogging can sometimes have unforeseen consequences in politically sensitive areas. Blogs are much harder to control than broadcast or even print media. As a result, totalitarian and authoritarian regimes often seek to suppress blogs and/or to punish those who maintain them. No authority exists to exercise check and control on the activities of bloggers.The popular blogs are:
For more details and tricks of blogging please refer to:
(courtesy: Sarfraz)
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